Fractional VP of Sales — Senior Sales Leadership Without the Full-Time Cost
Build a sales engine that actually scales. Get the strategy, systems, hiring, and coaching of an experienced VP of Sales — on a flexible, part-time basis that fits your stage and budget.
Build a sales engine that actually scales. Get the strategy, systems, hiring, and coaching of an experienced VP of Sales — on a flexible, part-time basis that fits your stage and budget.
Why most growing companies hit a sales ceiling
You’ve outgrown founder-led selling. Your team is working hard, but results are inconsistent. Quotas are missed. Hiring feels like guesswork. Processes are unclear or don’t exist. And bringing on a full-time VP of Sales is either too expensive, too risky, or not yet justified.
You don’t need more motivation or another generic training workshop.
You need leadership that builds the system.
Common symptoms we see:
Pipeline is unpredictable and hard to forecast
Salespeople are doing their own thing instead of following a proven process
New hires take too long to ramp (or never fully do)
Managers are buried in deals instead of developing the team
You’re still the de facto sales leader — and it’s limiting growth
A Fractional VP of Sales is not a consultant who hands you a report and disappears.
It’s a senior sales leader who steps into the role — part-time — to design, install, and run the sales function until it runs without you.
You get:
Clear sales strategy and go-to-market direction
Documented processes, playbooks, and stage definitions
Hiring support (profiles, interviews, onboarding)
Coaching and accountability for the team
Pipeline discipline, forecasting, and performance management
The right metrics and cadence so everyone knows what “good” looks like
All without the full-time salary, benefits, equity, or long-term commitment of a permanent hire.
What a Fractional VP of Sales actually delivers
Discover
We diagnose the current state: people, process, pipeline, performance, and culture. We identify what’s actually holding growth back.
Design
Together we build the plan — sales process, roles, compensation structure, KPIs, coaching cadence, and hiring roadmap.
Deploy
We put the system in place and stay hands-on: coaching the team, reviewing pipeline, refining the process, and supporting new hires as they ramp.
Debrief
We measure what matters, adjust what’s not working, and leave you with a clearer, more predictable sales engine — whether that means continuing the engagement or transitioning to a permanent leader.
Our 4D approach to fractional sales leadership
We don’t start with a template. We start with your reality.
What you can expect in a typical engagement
Sales process design and documentation
Pipeline reviews and forecast discipline
Individual and team coaching
Hiring support (job profiles, screening, interviews, onboarding plans)
Compensation and quota design guidance
CRM and sales tool recommendations (practical, not theoretical)
Clear reporting cadence so leadership always knows the real numbers
A people-first approach: right people, right seats, doing the right things right
Engagements are typically structured as a monthly retainer (most clients start at 1–2 days per month) and can scale up or down as needs change.
What’s Included
You’re a founder or CEO who’s still carrying too much of the sales leadership load
You have a small-to-mid-sized sales team that needs stronger leadership and structure
You’ve tried hiring a full-time VP and it didn’t work (or the search is taking too long)
You’re ready to stop guessing and start building a repeatable sales system
You want experienced leadership now — without the full-time cost and risk
Not a fit if you’re looking for a pure training provider or a one-off workshop. This is operational leadership, not classroom time.
This is a fit if…
John Glennon has spent over 30 years helping Canadian businesses solve their most stubborn sales challenges. A former Sandler Training consultant and seasoned sales leader, John has coached salespeople, sales managers, and business owners across industries - from professional services to distribution to manufacturing.
John's approach is direct, practical, and grounded in what actually works in the real world - not what looks good in a textbook. He's seen every sales challenge you're facing, and he knows the shortest path through it.
"John brought the structure and accountability we were missing. Pipeline became visible, the team knew the process, and we stopped relying on heroics."
- Eric R."We got the benefit of a seasoned VP of Sales without the full-time commitment. The difference in clarity and execution was immediate."
- Mike D.About John Glennon
Stop guessing. Get senior sales leadership that installs the strategy, systems, and coaching your team needs to scale.
All programs include a 100% money-back guarantee.